Skip to Content

Snifters (History of New Zealand Candy)

Snifters have a special place in the hearts of New Zealanders. This candy, famous for its minty nougat chocolate center wrapped in a candy shell, was a popular treat for many years. The beloved Snifters were discontinued by Cadbury in 2009, leaving fans longing for their return.

Snifters reappeared on the shelves briefly in 2020, creating excitement among loyal fans. Although they returned for a limited time, their resurgence highlighted the deep nostalgia and affection the public holds for this classic candy. The demand for Snifters shows how impactful a simple treat can be.

Interestingly, Snifters were once a staple in cinemas, enjoyed by moviegoers across the country. Whether shared with friends or savored alone, these candies created memorable moments for many generations. The story of Snifters is not just about a sweet treat; it’s about the fond memories and joy they bring to those who cherish them.

Origins of Snifters

Snifters are a beloved New Zealand candy with a minty flavor and a crunchy shell. They have European roots, which influenced their creation and taste. This section explores the early makers and the European traditions that shaped this iconic treat.

European Influence on New Zealand Confectionery

New Zealand’s candy-making traditions were significantly influenced by European settlers. These settlers brought their sweet-making skills and recipes to the region, laying the foundation for a new confectionery culture. One key influence was the use of mint, which was popular in European candies and became a staple in New Zealand sweets like Snifters.

The demand for sweets in New Zealand grew as European customs spread. This created opportunities for local confectioners to experiment with flavors and techniques. Minty flavors and hard-shell coatings became popular as a result of these influences, ultimately leading to the creation of Snifters. These candies captured a blend of old-world tastes with a unique touch that resonated in New Zealand.

Initial Creation and Early Manufacturers

Snifters were first produced by Pascall, a well-known brand that became part of New Zealand’s candy landscape. Pascall, now owned by Mondelēz International, crafted Snifters with a distinctive mix of mint and chocolate, encased in a hard shell.

The early production of Snifters focused on creating a candy that was not only enjoyable but also reminiscent of familiar flavors. Their introduction to the market gained popularity among New Zealanders, making Snifters a staple among other classic lollies such as Jaffas and Snifters. This blend of mint and chocolate captured the taste preferences of many and paved the way for Snifters to become an enduring favorite.

Rise in Popularity

Snifters gained a special place in New Zealand’s candy world, not just for their unique taste but also for how they became woven into local traditions and daily life. Their clever distribution strategies also helped increase their popularity.

Snifters in New Zealand Culture

Snifters quickly became a treat loved by many in New Zealand. The candies were especially popular during movies, earning a spot alongside other classic treats like Jaffas. For many, Snifters became linked with joyful moments at the cinema, family outings, and social gatherings.

Their presence in local shops made them accessible to everyone. Whether at big supermarkets or small dairies, Snifters were easy to find. This widespread availability, paired with their chocolate-covered minty taste, endeared them to a broad audience. Being part of local events, like fundraisers and school canteens, also helped solidify their place in Kiwi hearts.

Expansion and Distribution

The success of Snifters was not just due to their taste but also because of smart distribution. Manufactured by Pascall, the candy was marketed aggressively to ensure it reached as many customers as possible. Their presence was strategically expanded across various retail outlets.

This distribution strategy allowed them to be available from large urban centers to smaller towns. The affordability of Snifters also played a crucial role. Keeping the price accessible made them an easy choice for many buyers, thereby increasing their reach and enhancing their appeal to a broad customer base. The product’s reliability and presence in stores contributed greatly to its rise in popularity.

Description and Ingredients

Snifters are a classic New Zealand candy known for their minty chocolate flavor. They combine a crispy shell with a unique mix of mint and chocolate, offering a distinct taste and texture experience.

Unique Flavor Profile

Snifters are celebrated for their mint chocolate blend. The candy’s iconic crispy shell gives way to a rich, minty center wrapped in smooth chocolate. This combination delivers a refreshing taste with a crunchy texture, making them a memorable treat. The candies are often associated with nostalgic memories for many fans in New Zealand. Their popularity stems from this distinctive flavor, which remains a cherished characteristic of Snifters among candy lovers.

Key Ingredients and Production Process

The main ingredients in Snifters include sugar, chocolate, mint flavoring, and a hard candy shell. The production process starts with creating the mint-flavored chocolate center. This center is then coated with a thin layer of chocolate, which adds an additional flavor dimension. Finally, the candies are finished with a hard candy shell that provides the signature crunch. This layered approach enhances the overall texture and taste, making the candy stand out in the confectionery world.

Economic Impact

Snifters have played a significant role in New Zealand’s economy through their contribution to the confectionery industry and potential for exportation. These candies are a well-loved treat locally, and their revival sparks interest beyond New Zealand’s borders.

Contribution to the Confectionery Industry

Snifters have been an iconic part of New Zealand’s sweet treats. Their return has brought renewed enthusiasm to the local confectionery market. The production of these candies supports jobs within manufacturing and retail sectors. As a nostalgic product, Snifters also encourage consumer spending as people are eager to revisit childhood memories.

Local candy makers benefit from increased demand. Shops see higher foot traffic, not only from long-time fans but also from curious customers interested in trying a classic treat. This revival can also lead to collaborations with other businesses, boosting sales and visibility for both parties.

Exportation and International Recognition

Snifters’ popularity isn’t limited to New Zealand. The unique flavor and cultural significance make them an appealing export item. This potential for international sales positions Snifters as a representative of New Zealand’s confectionery craftsmanship.

Their return could open doors to global markets. As international demand grows, it provides opportunities for cross-border partnerships and distribution deals. Snifters can be an introduction for international consumers to the broader range of New Zealand confectioneries, serving as ambassadors of Kiwi flavors and heritage.

Notable Variations and Products

Snifters, a beloved New Zealand candy, have been enjoyed in various forms over the years. This section explores the candy’s special limited editions and its exciting brand collaborations.

Limited Edition Releases

Limited edition releases of Snifters have captured the attention of candy lovers. These special versions often featured unique flavors or packaging that deviated from the classic minty chocolate experience. For instance, during specific holiday seasons or promotional events, Snifters would be reimagined with different ingredients, offering fans a new taste sensation.

These editions often became sought-after collectibles. Their rarity added a layer of excitement for enthusiasts eager to purchase them before they disappeared from the shelves. Such editions not only created buzz but also showcased the brand’s willingness to innovate and adapt to changing consumer tastes.

Collaborations with Other Brands

Snifters have also participated in collaborations with other popular brands. These partnerships allowed them to tap into new markets and introduce Snifters to a wider audience. For example, collaborations might include co-branding with a well-known snack company to create a unique candy that combined elements from both brands.

These collaborations were strategic moves to broaden consumer appeal. By partnering with other brands, Snifters could incorporate different flavors or textures, often leading to intriguing products that stood out in the confectionery world. These joint ventures were memorable and left a lasting impression on candy lovers who enjoyed seeing how Snifters combined with other familiar treats.

Consumer Engagement

The story of Snifters in New Zealand is not just about the candy itself, but also about the creative ways it has been marketed and engaged with by fans. From unique advertising campaigns to fan-driven initiatives, Snifters has maintained a special place in the hearts of Kiwi candy lovers.

Marketing Campaigns and Advertising

Snifters has seen some interesting marketing campaigns over the years. These campaigns often highlight the candy’s unique mint flavor and crunchy texture, tapping into nostalgia to attract both new and returning customers. Advertisements frequently use bright colors and catchy slogans to draw attention.

In the past, the candy was often marketed in cinemas, appealing to moviegoers seeking a sweet treat. These promotions often involved special deals or packaging that encouraged sharing among friends and family. Social media has also played a key role, with modern Snifters ads frequently appearing on platforms such as Instagram and Facebook to reach a younger audience.

Fan-Based Initiatives and Interaction

Fans of Snifters have been passionate in keeping this classic candy alive. When Snifters were discontinued, many fans expressed their desire for its return, sparking online petitions and social media campaigns. This fan involvement caught the attention of manufacturers, prompting the release of new varieties like Snifters Lumps.

Online forums and social media groups have become popular places for Snifters enthusiasts to share memories, recipes, and creative ways to enjoy the candy. These fan-driven interactions help maintain and grow the candy’s legacy. Through contests and fan art, devotees continue to show their love for this iconic treat in imaginative and engaging ways.

Discontinuation and Legacy

The discontinuation of Snifters left a significant mark on New Zealand’s candy culture. Their absence sparked a wave of nostalgia and efforts to bring them back, and their influence can be seen in newer candy innovations.

Public Reaction and Campaigns for Revival

When Snifters were discontinued, the public reaction was strong. Many New Zealanders expressed their disappointment on social media and in news outlets. This iconic candy held a special place in the hearts of many, having been part of childhood memories and movie theater visits.

This led to various campaigns aimed at reviving Snifters. Fans organized petitions and online groups dedicated to bringing back their beloved treat. The enthusiasm showed just how much Snifters meant to people, making them a symbol of Kiwi nostalgia.

Influence on Newer Candy Creations

Snifters have inspired a new wave of candy creations. One notable development is the creation of Snifter Lumps, a combination of Snifters and Pineapple Lumps. This hybrid candy retains the essence of the original Snifters while adding a twist.

The influence of Snifters extends beyond just product innovation. Their classic minty flavor and memorable texture have inspired newer candies to experiment with similar tastes and textures, ensuring the spirit of Snifters continues to live on in New Zealand’s candy scene.