Razzles are a unique confection that has delighted taste buds since its introduction in 1966. The candy was first produced by the Fleer Corporation, a Philadelphia-based gum company known for its innovative approach to sweets. As a candy that transforms into gum when chewed, Razzles have carved out a distinctive niche in the confectionery market.
The original Razzles flavor was raspberry, which inspired the playful sound of the name. Over time, the product line expanded to include a variety of fruit flavors, catering to a growing fan base. The novelty of a candy changing into gum coupled with vibrant flavors ensured Razzles remained a popular choice among those looking for a fun and unique candy experience.
Origins of Razzles
The innovative candy known as Razzles made its debut in 1966, captivating consumers with its unique transformation from a candy to a gum.
Initial Concept
Razzles originated from the idea of a confectionery that offers a two-in-one experience. They were first introduced with a captivating tagline: “First it’s a candy, then it’s a gum,” highlighting their transformative nature. The original flavor of Razzles was raspberry, a choice that played a significant role in naming the product.
Founding Company
The company behind the creation of Razzles was Fleer Corporation, an enterprise with a history of producing bubble gum and other confectionaries. The concept of Razzles was brought to life by the innovative work of a chemist named Walter E. Reid. Reid’s invention provided candy lovers with a novel experience, combining the joy of a sweet treat with the sustained enjoyment of chewing gum.
Evolution Over Time
In the shifting landscape of confectionery classics, Razzles have uniquely transitioned from a simple candy to a chewable gum, broadening their flavor range and refreshing their packaging through the decades.
From Candy to Gum
Razzles made their debut in 1966 with a distinctive feature—they started as a candy and then transformed into gum as one chewed. Initially introduced with a catchy slogan, they captivated consumers eager for novelty in their sweets.
Changes in Flavors
While the original flavor of Razzles was raspberry, their flavor offerings expanded over time to include a variety of options. New additions such as Blaze ‘n Blueberry, Tangerine Orange, Razzle Raspberry, Gushin Grape, and Luscious Lemon have graced the lineup, bringing a vibrant spectrum to the Razzles family.
Package Redesigns
Razzles’ packaging has undergone several redesigns to maintain its appeal and freshness in the market. These changes have reflected consumer trends and preferences without losing the brand’s nostalgic charm that fans have cherished throughout the years.
Brand Acquisitions
Razzles candy has changed hands multiple times since its inception, revealing a rich history of brand acquisitions. Each ownership period brought its distinct mark to the Razzles brand.
Fleer Corporation Era
The Fleer Corporation produced Razzles after launching the product in 1966. During their tenure, Fleer was known for innovation in the candy and gum industry and Razzles became a unique product that transformed from a candy into a gum.
Concord Confections Takeover
Concord Confections took control of the Razzles brand after purchasing it from Fleer. This transition further cemented Razzles’ position in the candy market, as Concord Confections continued to develop the brand.
Tootsie Roll Industries Ownership
In 2004, Tootsie Roll Industries acquired Concord Confections, becoming the latest in the line of Razzles’ proprietors. Under their ownership, the Razzles brand has continued to be available to consumers, maintaining its presence in the candy aisle.
Cultural Impact
Razzles have transcended their candy-gum hybrid status to become a cultural icon through memorable advertising and film references.
Advertising Campaigns
The charm of Razzles is partly attributed to its catchy advertising slogan, “First it’s a candy, then it’s a gum.” This clever marketing hook has been crucial in embedding the Razzles brand in the public’s consciousness. Historical ad campaigns leveraged jingles and fun imagery to appeal to candy lovers, positioning Razzles not just as a treat but as a playful experience.
Pop Culture References
Razzles have been part of the pop culture landscape, most notably in the film “13 Going on 30.” In this romantic comedy, Razzles hold sentimental value as a nostalgic candy that sparks a meaningful connection between the characters. This reference revitalized interest in Razzles, showcasing their lasting appeal across generations.
Production Process
Razzles are made through a unique process that blends the dual characteristics of candy and gum. This section details the ingredients and recipe, along with the manufacturing techniques used to create these transforming treats.
Ingredients and Recipe
Razzles start with a base of sugar and corn syrup mixed with flavoring agents to create the initial candy flavor. Each flavor such as raspberry, blueberry, tangerine, grape, and lemon, incorporates natural and artificial flavors to achieve the distinctive Razzle taste. Key ingredients include:
- Sugar
- Corn syrup
- Gum base
- Natural and artificial flavors
- Citric acid (for a sour note)
Manufacturing Techniques
The process begins with mixing the key ingredients until a homogenous mixture is formed. This mixture is then heated before being cooled and rolled out. The steps are:
- Mix ingredients
- Heat and cool the mixture
- Roll out into the candy shape
- Coat with a powdered sugar finish
Next, the mixture is cut into the iconic round shape that defines Razzles. The candies are then coated with a layer of fine powdered sugar, which prevents them from sticking together and gives a rough texture before transitioning into a smooth gum.
Varieties and Flavors
When Razzles first burst onto the scene in 1966, they were exclusively raspberry-flavored. These whimsical treats distinguished themselves by starting off as candy and then magically transforming into gum as you chewed. The original raspberry Razzles set the stage for a variety of flavors that would later grace the candy aisles.
As popularity grew, so did the Razzles family of flavors. The classic variety pack came to include raspberry, orange, lemon, grape, and blueberry. These fruit-inspired tastes promised a tangy and sweet experience before they evolved into their final gum form.
Innovation didn’t stop at the traditional flavors; Razzles also expanded into sour and tropical assortments. Here’s a snapshot of the flavor explosion:
| Original Flavors | Sour Variations | Tropical Twists |
|---|---|---|
| Blaze’n Blueberry | Sour Lemon | Kiwi-Lime |
| Gushin’ Grape | Sour Raspberry | Pineapple |
| Luscious Lemon | Sour Apple | Strawberry-Banana |
| Razzle Raspberry | Sour Blueberry | Tropical Punch |
| Tangerine Orange | – | Mango-Melon |
Today, whether someone is seeking the familiar tang of blueberry or the exotic taste of mango-melon, Razzles offers a flavor to suit a variety of palates. Each unique version invites candy lovers on a jolly journey from sweet or sour candy to chewy gum.
Global Reach and Distribution
Razzles have made their mark worldwide since their introduction in 1966. Initially only available in raspberry, their popularity led to growth in flavor options and reach. Today, Razzles can be found in various corners of the globe, bringing their unique candy-to-gum experience to a diverse audience.
International distributors play a pivotal role in ensuring Razzles are stocked on shelves from North America to Europe, and even Asia. Retailers range from large supermarket chains to small specialty candy stores. The internet has further expanded Razzles’ reach, with online stores facilitating global access to these treats.
Notable Regions with Razzles Presence:
- North America: United States, Canada
- Europe: United Kingdom, Germany, France
- Asia: Select markets including Japan
The ongoing appeal of Razzles is reflected in their sustained distribution across multiple continents. They continue to be a fun and nostalgic candy choice for consumers of all ages, maintaining their presence in the confectionery market.
Fan Base and Nostalgia
Razzles have garnered a devoted fan base since their inception in 1966. They hold a special place in the hearts of many who grew up in the 70s and 80s. The affection for Razzles extends well beyond the candy’s original raspberry flavor.
Pop Culture References:
- Razzles have been mentioned in films, referencing the childhood experiences of characters and viewers alike.
- They often trigger reminiscences of simpler times, enhancing their appeal across generations.
“I Like Razzles” Contest:
- With initiatives like the 1968-1969 “I Like Razzles” Contest, enthusiastic fans were encouraged to express their fondness for the candy.
- The requirement of submitting a wrapper symbolized both loyalty and engagement with the brand.
With their unique transformation from candy to gum, Razzles occupy a rare niche in the confectionery market. Their appeal is reinforced by nostalgic ties and the shared memories of their community of fans. Thus, Razzles remain a relevant and cherished treat, riding the wave of nostalgia and continual product affection.