Hershey’s Gold is a unique candy bar that was introduced by The Hershey Company in 2017. It is the fourth flavor in the Hershey’s lineup, and it is the first new flavor in over 20 years. Hershey’s Gold is a caramelized creme candy bar that contains a combination of salty, crunchy bits of peanuts and pretzels. It is a first-of-its-kind, proprietary candy bar that has quickly become a fan favorite.
The creation of Hershey’s Gold was a result of extensive research and development by The Hershey Company. The company developed a proprietary process of caramelizing Hershey’s Crème to transform it into Gold. This process is unique to Hershey’s, and it is what makes Hershey’s Gold one of a kind. The brand is off to a record-breaking start with the fastest product launch in the history of The Hershey Company. Hershey’s Gold is a testament to the company’s commitment to innovation and excellence.
Origins of Hershey’s Gold
Milton S. Hershey’s Vision
Milton S. Hershey, the founder of Hershey Chocolate Company, had a vision to create affordable, high-quality chocolate for the masses. In 1900, his vision became a reality with the launch of the iconic milk chocolate bars. Since then, Hershey has been delighting families with its delicious and innovative chocolate products.
The Founding of Hershey Chocolate Company
In 1894, Milton S. Hershey founded the Hershey Chocolate Company in Lancaster, Pennsylvania. Initially, the company produced caramels, but Hershey soon realized that chocolate was the future. In 1900, he launched the iconic milk chocolate bars, and the rest is history.
Hershey’s Gold, the fourth flavor in the brand’s history, was introduced in 2017. It is a unique combination of caramelized creme and salty peanuts and pretzel bits, covered in a creamy, golden chocolate. Hershey’s Gold is a testament to Hershey’s commitment to innovation and quality, and it continues to delight chocolate lovers around the world.
Development of Hershey’s Gold
Conceptualization
Hershey’s Gold is the fourth flavor in the history of The Hershey Company, following milk chocolate (1900), dark chocolate (1939), and Cookies ‘n’ Creme. The idea for Hershey’s Gold was conceptualized more than 18 months before its launch. The concept behind Hershey’s Gold was to create a unique and delicious flavor that would appeal to consumers of all ages. The Hershey Company wanted to create a new flavor that would be different from its traditional chocolate products and would stand out in the market.
Product Innovation
The development of Hershey’s Gold required innovation and creativity. The Hershey Company had to create a new recipe and process to make the golden color and unique flavor. The Hershey Company’s research and development team developed a proprietary process of caramelizing Hershey’s Creme to transform it into Gold. This process is unique to Hershey’s and is what makes Hershey’s Gold one of a kind. Hershey’s Gold has a creamy, buttery taste with a hint of caramel and peanuts. It is a perfect blend of sweet and salty flavors.
In conclusion, Hershey’s Gold was conceptualized and developed over 18 months to create a unique flavor that would stand out in the market. The Hershey Company’s research and development team developed a proprietary process of caramelizing Hershey’s Creme to transform it into Gold. The result is a delicious, buttery, and caramelized flavor that appeals to consumers of all ages.
Launch and Marketing
Initial Release
Hershey’s Gold, the fourth flavor in the history of the iconic brand, was first introduced in 2017. The product was initially launched at Hershey’s Chocolate World locations in Las Vegas, Nevada, and Hershey, Pennsylvania. It was later rolled out nationwide. The product comes in two sizes, standard and king size, with prices ranging from $0.99 to $1.69.
Advertising Campaigns
Hershey’s Gold was marketed with the tagline “A Golden Opportunity for Sweet Adventure.” The company used various advertising campaigns to promote the product. One of the campaigns featured Olympic gold medalist Lindsey Vonn, who appeared in a commercial that showcased the new candy bar. The ad was played during the Super Bowl and was well-received by viewers.
Hershey’s Gold was also promoted through social media platforms. The company created a hashtag, #TasteTheGold, which was used in various social media campaigns. The hashtag was used to encourage people to share their experiences of trying the new candy bar.
Overall, Hershey’s Gold was a successful product launch for the company. The unique flavor and marketing campaigns helped to generate buzz and attract new customers. The product continues to be a popular item in the Hershey’s product line.
Product Reception
Consumer Response
Since its launch, Hershey’s Gold has received mixed responses from consumers. Some people have praised the unique taste and texture of the candy bar, while others have found it too sweet or not to their liking. However, many consumers have appreciated the novelty of the product and its connection to the 2018 Winter Olympics.
Sales Performance
Despite the mixed reviews, Hershey’s Gold has performed well in terms of sales. The candy bar had the fastest distribution build of any instant consumable launch in the history of The Hershey Company, according to a statement by the company. This success can be attributed to the strong marketing campaign, which highlighted the connection to the Winter Olympics and the unique flavor of the candy bar.
Overall, Hershey’s Gold has been a successful product for The Hershey Company, with strong sales and a unique flavor that sets it apart from other candy bars on the market. While not everyone may enjoy the taste, the novelty of the product and its connection to the Winter Olympics has helped to generate interest and drive sales.
Expansion and Variations
New Flavors
Hershey’s Gold was introduced in 2017 as the fourth flavor in the history of The Hershey Company. This golden flavor features caramelized creme, crushed peanuts, and pretzels, offering a unique sweet and salty taste. Hershey’s has continued to innovate with new flavors, including Hershey’s Gold Peanuts & Pretzels, Hershey’s Gold Caramelized Creme, and Hershey’s Gold Cookies & Cream. These new flavors have been well-received by consumers, expanding the Hershey’s Gold line and providing more options for those looking for a delicious and unique chocolate experience.
Limited Editions
Hershey’s has also released limited edition versions of Hershey’s Gold, including Hershey’s Gold Peanuts & Caramel and Hershey’s Gold Peanuts & Almonds. These limited edition flavors offer a twist on the classic Hershey’s Gold flavor, featuring different combinations of nuts and caramel. These limited edition flavors are only available for a short time, adding to their exclusivity and desirability. Hershey’s has also released seasonal versions of Hershey’s Gold, such as Hershey’s Gold Eggs for Easter and Hershey’s Gold Minis for Halloween, providing consumers with even more opportunities to enjoy this unique chocolate flavor.
In conclusion, Hershey’s Gold has expanded beyond its original flavor to offer new and exciting variations, including new flavors and limited editions. These variations have been well-received by consumers, showcasing Hershey’s commitment to innovation and providing unique and delicious chocolate experiences.
Cultural Impact
Influence on Confectionery Industry
Hershey’s Gold marks a defining moment for The Hershey Company as a chocolate innovator while also commemorating the influential and cultural moment of the Olympic and Paralympic Winter Games. The launch of Hershey’s Gold bars was a major turning point for the company, putting it on the map to become the leader in the American confectionery industry. With this launch, Hershey’s wanted to show consumers that they are stretching their limits and taking the snacking aisle to an entirely new place, thanks to the inspiration they received from fans.
Hershey’s Gold bars have a unique flavor profile that has never been seen before in the chocolate industry. The combination of caramelized creme and peanuts creates a sweet and salty taste that has become a fan favorite. This flavor innovation has influenced the confectionery industry to create new and exciting flavors that cater to the evolving taste buds of consumers.
Brand Loyalty and Community
Hershey’s Gold bars have also created a sense of brand loyalty and community among consumers. The launch of Hershey’s Gold bars was a once in a lifetime opportunity for Hershey’s to own the conversation for the 2018 Winter Olympics by being the only manufacturer to launch a gold product and announce it 100 days out from the Olympics. This created a buzz among consumers who wanted to be a part of the cultural moment and support the American athletes.
The launch of Hershey’s Gold bars also created a community of fans who share their love for the unique flavor profile and the brand itself. This sense of community has been fostered by Hershey’s through social media campaigns and events that bring fans together to share their love for Hershey’s Gold. This has created a loyal fan base that will continue to support Hershey’s and its innovative products.